Why You Should Trust Us

It’s actually quite straightforward: we do not (repeat, do NOT) sell our opinions. We’re not owned by any large corporation, we aren’t accountable to any profit-driven Wall Street stakeholders, and our motivation for starting this venture stemmed from genuine care. Every time we sought to make an informed purchase, we consulted freely available and once reputable websites, now owned by large media conglomerates, or specialized review websites that required a paid subscription. We found that despite the authors boasting impressive degrees and purported expert knowledge, their recommendations were often lackluster, to put it politely. We even developed an inside joke, based on our repeated experiences, that whatever these websites recommended served as a useful guide for knowing what to avoid. Alas, it didn’t help much in knowing what to purchase.

Fueled by this frustration, our website was born. We offer our sincere opinions and recommend products that we personally own, enjoy, or would recommend to our friends and family. Nothing more, nothing less. What you receive here is the unvarnished truth from your fellow consumers. And that is a promise we never intend to break

With love, Dan, Emma, & James.